Home  /  Shopify Relaunch

Shopify Relaunch without losing visibility

Your current shop is holding you back? I support your relaunch — with a focus on performance and rankings.

your-shop.myshopify.com
Before
1.8 %
Conversion Rate
4.2 s
Load time
After
2.5 %
Conversion Rate
1.9 s
Load time
Rankings secured

SAMPLE VALUES FOR ILLUSTRATION

Brands that trust me

Marc O'Polo PURELEI Love Joy Victory Bamtoo Kristallkraft

Why your shop needs a relaunch

A shop that was state of the art two or three years ago can become a growth bottleneck today. Slow load times, an outdated theme, or confusing navigation cost you revenue every day — often without you noticing. Many shop owners keep putting off the relaunch, afraid of losing SEO rankings or unsure where to start.

A professional Shopify relaunch solves these problems — but only if it's planned strategically. Without a clear SEO strategy, you risk losing existing rankings overnight.

What a professional Shopify relaunch brings you

No traffic drop after relaunch

Clean redirect strategy, URL mapping, and technical SEO checks ensure existing rankings are preserved.

More revenue from the same traffic

Conversion-optimized page structure, faster load times, and a clear user journey turn more visitors into customers.

A shop that grows with you

Modular architecture, clean code, and a scalable theme — a foundation that still performs two years from now.

Relaunch with a clear roadmap

No "let's just rebuild it" — instead a structured process with milestones, responsibilities, and a fixed timeline.

What's included in the Shopify relaunch

01

SEO Strategy & Redirect Mapping

Before a single line of code is written, I analyze your existing shop: which URLs drive traffic, which rankings need protection? This results in a complete redirect mapping.

02

UX & Conversion Concept

I analyze the current user journey, identify conversion killers, and develop a data-based concept for page structure, navigation, and the purchase process.

03

Technical Implementation & Performance

Whether theme selection, custom development, or app setup: implementation focuses on load time, Core Web Vitals, and clean code. No bloated shop that collapses under its own weight.

04

Go-Live & Post-Launch Monitoring

The relaunch doesn't end with go-live. I monitor rankings, crawling behavior, and performance in the first weeks and step in if something isn't working.

How your Shopify relaunch works

Step 01

Free initial analysis

I take a look at your current shop, and we discuss where the biggest levers are.

Step 02

Strategy & concept

You get a clear roadmap with SEO strategy, UX concept, and timeline.

Step 03

Implementation & go-live

I support the implementation through to launch — and beyond.

What a Shopify relaunch costs

from 7,500 € net
  • Project-based fixed price, no open-ended hourly billing
  • Smaller projects completed in one to two months
  • Direct line to the specialist, no project management in between
  • Optional follow-up sprint: SEO or conversion, three months at EUR 2,500 net per month

Shopify relaunch without losing rankings

For a fashion retailer with around 25,000 organic impressions per week, I completely rebuilt the shop in 2026 — new frontend, identical URLs, identical content.

+25 %
8 weeks after go-live vs. 8 weeks before
Organic clicks
+39 %
in the same period
Impressions on Google
547 → 967
before the relaunch versus after
Keywords in the top 10
This is one project, not a statistic — the shop was already on a growth trajectory beforehand. What this proves isn't that a relaunch drives growth, but that it didn't cut it off. Numbers from the shop's Google Search Console.

Shopify redesign or complete relaunch

Not every project needs the same scope. Which path is right is decided by the diagnosis, not by taste.

RedesignComplete relaunch
ScopeLook & structure of the surfaceTheme architecture, page structure, internal linking, performance
Fits whenShop is technically healthy, just doesn't match the brand anymoreAdjustments in the theme only work with workarounds
Effortlowerhigher
A relaunch pays off over months, not weeks. If you need revenue quickly, paid advertising is a better fit. And it won't help if your product range or pricing isn't working — we clarify that honestly in the initial consultation.

Your Shopify relaunch starts here

Book a free initial consultation now. I'll look at your shop and tell you honestly whether a relaunch makes sense — and what it can bring.

  • Free initial analysis of your shop
  • Honest assessment instead of a sales pitch
  • Concrete roadmap for your relaunch
Request a free relaunch consultation

Frequently asked questions about the Shopify relaunch

Will I lose my Google rankings during the relaunch?

Not if it's planned correctly. With proper redirect mapping and a thoughtful SEO strategy, rankings are preserved. That's exactly what I'm here for.

How long does a Shopify relaunch take?

Smaller projects launch in one to two months. A complete rebuild with custom development takes longer. You'll get a clear timeline upfront with phases and milestones.

What does a shop relaunch cost?

Starting at EUR 7,500 net. The exact price depends on scope and is fixed before the project begins — project-based, no open-ended hourly billing.

Can I continue running my shop during the relaunch?

Yes. The new shop is built in a development environment. Your current shop runs normally until the new one goes live.

What happens after go-live?

I monitor rankings, crawling behavior, and technical performance in the first weeks. If anything needs adjustment, I intervene immediately.

Do I really need a relaunch or would optimization be enough?

We clarify this in the initial consultation. I review your shop and honestly advise whether a relaunch is necessary or if targeted optimizations would suffice.

Do you also work with shops on other platforms?

My focus is on Shopify. If you're currently on another platform and want to switch: that's essentially a migration with a relaunch, and I support that too.